Marketing

How to Solve the Biggest Frustration Marketers Have With Social

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with…

Why Your Marketing Campaign Sucks

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise.

Why You Shouldn’t Launch Your Startup at a Major Tech Event

It’s February now. That means a slew of companies will be preparing to launch their new products or announcing their companies at the annual SXSW conference in Austin, Texas.

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. I will put the full list of posts here.

Should Startups Announce Their Funding?

Understanding “The Funding Angle”

I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. I think many board members (including VCs) were trained 10+ years…

The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

The New York Times recently ran an article titled, “Tech Companies Leave Phone Calls Behind.” I love the NY Times and am a paying subscriber. But this article missed the real trend.

Marketing Presentation from Blue Glass Conference

I recently spoke at the Blue Glass conference on the topic of marketing.

I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies…

What Startups Can Learn About PR and Crisis Management

I was recently approached by Fast Company to comment on “crisis management” at startups in the wake of the Airbnb “ranksackgate” story. I agreed to do the interview because the story was about what other companies can learn rather than…

10 Marketing Lessons for Early-Stage Tech Startups

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.” We need to learn…