Social Networking (the Shorter Version) Past, Present, Future

Mark Suster
Both Sides of the Table
1 min readDec 6, 2010

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This blog post originally appeared in serialized form here on TechCrunch. This version is the shorter, ADHD version. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here.

Social Networks: Past, Present & Future

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,” the 30-minute video is here and the PowerPoint presentation is here on DocStoc).

What I want to answer with this post (long though it may be) is:

  • Why did Web 2.0 emerge and are there any lessons to be gained about the future? [cheap accessible digital hardware]
  • Why did Twitter emerge despite Facebook’s dominance? [asymmetry, real-time, curated RSS / link-sharing]
  • Why did MySpace lose to Facebook & what can Twitter learn from this? [encouraging an open platform where 3rd parties can make lots of money]
  • Does Facebook have a permanent dominance of the future given their 500m users? [chuckle. ask microsoft, aol/time warner & google]
  • What are the big trends that will drive the next phase of social networks? [mobile, locations, layering of services, data management, portability & more]

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2x entrepreneur. Sold both companies (last to salesforce.com). Turned VC looking to invest in passionate entrepreneurs — I’m on Twitter at @msuster