I’m fond of saying that I look for entrepreneurs that have a chip on their shoulder. That they have something to prove. That they’re not afraid to stick their noses up to the establishment.
It’s Wednesday late afternoon. I’m aboard Delta flight 1833 from Cincinnati (actually, Northern Kentucky for what it’s worth) to Los Angeles.
This article originally ran on PEHub. If you prefer the super short version — I’ve summarized the post in the final section.
I recently spoke at the Blue Glass conference on the topic of marketing.
I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies…